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Balenciaga has announced that Martine Rose, a London-based designer known for her influential menswear label, will be the new creative director. She will be the first woman to lead the fashion house in its 109-year history, taking over on November 16. Rose succeeds Pierpaolo Piccioli, who stepped down after just three seasons, as reported by Vogue.
Rose's appointment marks a significant moment for Balenciaga. She previously worked with the brand as a menswear consultant from 2015 to 2018, helping shape its signature oversized style. Her return comes at a time when Balenciaga aims to connect with younger generations and maintain its innovative edge. Luca de Meo, CEO of Kering, stated, "Her connection to the new generation and her instinctive understanding of culture bring a new dimension to the house."
Rose's work is deeply influenced by British subcultures and has garnered a celebrity following, including Rihanna and Kendrick Lamar. Her designs often challenge conventions and redefine fashion boundaries, aligning with Balenciaga's spirit of radical creativity. Gianfranco Gianangeli, Balenciaga's president and CEO, praised her ability to "reinvent silhouettes and bring an unexpected perspective to fashion."
Rose's appointment is part of a broader shake-up at Kering, which also includes changes at other luxury brands. Her experience and unique vision are expected to bring a fresh perspective to Balenciaga as it continues to evolve and expand its reach in the fashion industry.