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Tesla plans to wind down production of its Cybertruck at the Austin, Texas plant in mid-2027 due to weak sales, according to Kursiv Media. CEO Elon Musk announced the decision on X, stating that the move will allow Tesla to focus on producing the Cybercab, a key part of the company's robotaxi ambitions.
The Cybertruck, which was first delivered in late 2023, has struggled to meet sales expectations. Tesla sold just over 20,000 units in the U.S. last year, a 48% drop from 2024, as reported by The Straits Times. This is far below Musk's initial prediction of 250,000 annual sales.
The Austin plant is currently the only Tesla facility equipped to manufacture the Cybertruck's specialized components, and it remains unclear if production will move to another location or cease entirely. The vehicle's unique design and build quality have been cited as factors contributing to its lackluster performance in the market.
Despite its challenges, Musk described the Cybertruck as "the best vehicle Tesla has ever made" and called the production wind-down "the end of an era." The decision marks a significant shift for Tesla as it pivots towards its autonomous vehicle goals with the Cybercab.